Digital Marketing Course Modules:
Digital Marketing Course at Skillset Academy focuses on the practical aspect, so the trainee will do the process himself under the direction of the trainer. Our course includes the the SEO with all its types. You will learn how to make a website and rank it to the first page on google using the On-page SEO, Technical SEO, and Off-Page SEO. The trainee will also learn social media marketing, google ads, AND Youtube SEO.
Chapter One: Engine Optimization Course
First Part: How to make a Website and optimize it
How to choose a domain name?
How to buy a hosting and link it with the domain?
How to install WordPress template and optimize it?
Second Part: Keywords
Identify Target Keywords.
What is a good monthly search volume?
User Intent (search intent)
keyword Research Tools.
SERP Features.
Competition.
Short Tail and Long Tail Keywords.
Third Part: On-Page SEO
How to write a High quality Content?
Keyword in the First Paragraph.
Keyword and its synonyms distribution.
Meta Tags (Description of page content)
Page Title (Title of the webpage).
Headers.
Meta Descriptions.
Image Alt-text (Alternative text).
Page URLs.
Internal Linking.
External Linking.
Mobile Responsiveness (Adapting the page content to the mobile).
Fourth Part: Off-Page SEO
Webmaster Tools.
Domain Authority and Page Authority.
Backlinks.
Social Media Signals.
Guest posting.
Fifth Part: Technical SEO
SSL Certificate.
Crawlability.
Robots.txt File.
WordPress Settings.
Comment Settings.
External Links ‘nofollow’.
Best Type Sitemap.
Breadcrumb.
Schema Structured Data.
Canonical Url.
404 Page.
Loading Speed.
Logo And Favicon.
Site Speed.
Sixth Part:YouTube SEO
The Most Important Factors.
How to do Keyword Research?
How to write a video script?
How to rename your video?
How to optimize your video description?
How to choose tags?
How to choose the Category?
How to create a thumbnail?
Seventh Part: Local SEO
Google Business Profile.
Keyword in the business name.
Asking for Reviews.
Negative and positive reviews.
Local Link Building.
Number of “Check-Ins”.
Directory listings.
Posts & Keywords.
NAP (Name, Address, and Phone Number).
Landing page and its importance.
Eighth Part: International SEO
URL Structures (Subdomains – Subdirectories – ccTLDs).
Language-target.
Hreflang.
Translation (Avoid Machine Translation).
Keywords for Country to Country.
Build Links & Build Relationships.
Ninth Part: Link Building
Hyperlink.
Anchor Texts.
Backlinks and its types.
Competitors’ Links.
Local links.
Tenth Part: Backlinks
Link Farms
WEB2
Blogger Comments Backlinks
Article Submission
Bio Backlinks
Social Bookmarking Backlinks
Backlinks in Forums
Blog Comments
Private Blog Network (PBN) Links
Directory Backlinks (yellow pages, good firms, clutch, etc..)
Social signals Backlinks
PDF Backlinks (slideshare, issuu, calameo, etc..)
Audio & video Backlink
Audio Backlink
Image signals
Question and Answer (Quora, reddit, etc..)
Eleventh Part: Plans & Strategies
How to build a report?
How to build a backlink plan?
How to build an SEO strategy?
How to build an Action Plan SEO Template?
Twelfth Part: SEO Tools
Ahrefs
SEMRush
MOZ
Keyword Tool
Google Keyword Planner
RankMath
Google Search Console
Google Analytics
Google Business Profile
Chapter Two: Social Media Marketing
Twitter.
Linkedin.
Instagram.
Snapchat.
Chapter Three: Email Marketing
What is Email Marketing?
How to make Email List?
Email Marketing Tools.
Chapter Four: Google Ads
How to make a successful campaign?
Campaign Settings.
Budget.
Extensions.
And more….
Our digital marketing course and search engine optimization classes will help you build your own website and optimize it so that you will get customers to your services. You will do the process step by step starting from buying the domain till the last stage of our full SEO course under the direction of our skilled trainers.